If you have an exhibition or trade show coming up in the near future, you’ll likely be taking some items along to showcase your brand. Thankfully long gone are the days of only having a few business cards laid out on a rickety trestle table to charm your potential customers. There are a huge range of eye-catching display stands, promotional merchandise and banners available, suitable for grabbing the attention of all passers by. So, if you’re looking to convert attendees into customers, then see below for our awesome tips on how exhibition stand design hugely increases face to face interaction at events.
When thinking about the design and layout of your stand, you should firstly identify and then consider your target customer. A stand that has the wow-factor may seem like a fantastic idea to get noticed, but may seem unapproachable to your target clientele, being seemingly irrelevant and leaving you to potentially alienate budding customers.
Be prepared to bring an appropriate amount of printed materials or promotional merchandise with you for the delegates attending the event. This might include freebies, gifts, giveaway items and competitions prizes, which are also a great way to engage with customers at your stand. Not to mention they’re a fantastic conversation starter. Extra special items are those which are dual purpose. For example branded pens, notebooks and mugs make practical gifts for the attendee and also a marketing tool for your business which puts your brand name in their mind time and time again.
When designing your stand, keep in mind the needs of your potential customer, but also the terrain. Choose appropriate indoor or outdoor exhibition and display materials. If you’ll be outside for most of the day, bringing branded umbrellas could be just the thing to get you noticed and people will be doubly thankful if there’s a sudden downpour. Also, consider the volume of space you’ll be exhibiting within. Is the space large so you’ll need roller banners, flags, fabric displays or backdrops? Or is it confined so you may need to set up a table top banner or an event counter to make the most of your location and create a visual impact.
Be consistent with your message and branding. Creating a theme is key in creating an exhibition stand that effectively portrays your brand or business. Use graphics, fonts and images that represent your brand making sure to only use your brand colours so they can be instantly recognised. Staying on brand creates a consistency around your brand and brand values.
Likewise don’t overcrowd your display too much. A cluttered stand looks messy and can just be confusing to those walking past who may only have a few seconds to grasp your brand message. If you need to showcase a lot of items, maximise your space by using the full height of your stand with you most important information or branding at eye level to give a strong impression.
By following the above tips you should create an exhibition stand that is approachable, strongly represents your brand and leaves a lasting impression with potential customers.