Digital is all around us and governs much of our day to day lives. We use digital for almost everything from online shopping to remotely turning the heating on when we’re on our way home to business manufacturing and processes. So is print now a novelty? Or obsolete? It can be hard to see with […]
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Experiential marketing is an experience or showcase of your brand identity. It’s a great opportunity to promote a new product or announce an innovation within your business. By creating a compelling experience, consumers find themselves immersed within the values of a particular product or service. To really get a feel for a brand, experiential marketing […]
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Volunteers are often lynchpins in a charitable or non-profit company as they offer their support by giving time to your cause in exchange for simply being a part of your crew. They’ll also talk about you on social media and speak to friends, family and colleagues about the experience they have whilst helping out. Therefore […]
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Imagine a group of people who repeatedly and confidently tell your story, spread your message and live your brand. These are your ambassadors, willing to not only help with your brand or business but freely give up their time and enjoy helping your cause. They’re also your greatest assets; they’re simultaneously an impassioned group of […]
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At your next event you want to get seen and stand out from the crowd. You want to be innovative and show your brand personality. But you don’t want to spend a fortune. Here at Vibrant Colour we’ve been to many (many) events as both an exhibitor and as a delegate, and along the way […]
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When it comes to design, colour is a powerful tool. It can be used to grab someone’s attention, emphasise specific pieces of text, create emotion and to also create a level of organisation amongst a lot of content. Therefore, it’s important that thought and care goes into choosing the colours being used. This is where […]
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A business show is a potential goldmine of prospective customers and clients. All you need to do is convince them that your organisation is one they want to work with. Promotional merchandise can play a key role in building those relationships – but the best successes are achieved by those who know how to employ […]
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Whether you’re a designer or not, you’re sure to notice that each year there are certain colours that appear to be more popular than others. Though this is largely to do with fashion trends and personal preference, there is some thought that goes into it. After all, have you ever noticed that popular colours seem […]
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Done properly, your business card can be the most valuable thing in your wallet. But its easy to overcomplicate this 85mm x 55mm document, and detract from the key message you want to get across – simplicity is key. Here are five starting points to get it right. Declutter It’s the key reason for having a […]
Read moreYou’ve probably heard it before – but you shouldn’t take it as an excuse for being expensive. Take a promotional ballpoint pen. That unbranded pen you had before will write for 300m, but the next model up in our range writes for 2000m. That means your customer will have your logo on their desk six […]
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