Business cards began in the 17th century in Europe, where they were used to announce the impending arrival of prosperous or aristocratic people to their local town or even their home. They were shaped and sized in a similar way to a playing card and became a staple of the elite by the middle of the century. Pretty interesting right?!
Nowadays business cards are common place and every person, business, coffee shop, hair dressers and gym has one. One must admit the small credit card size card is a convenient tool for gaining someone’s contact information, website or email address.
Business cards can be adapted and used for almost all different industries, services and clubs. However, knowing that information to include on your business card can be tricky to decide. With the limited size, is it best to go minimal or to pack as much information in as possible? The truth is, what goes on your business card is completely subject to the individual and their industry.
Here are some transferable tips that can work for all.
When determining what to put on your business card you firstly must decide what your aims and objects are from using the card.
- Are you trying to gain more website traffic
- Are you trying to promote the use of a hashtag
- Are you trying to gain more likes/ follows on social media accounts
- Are you trying to gain visibility and brand awareness
- Are you trying to make a sale
- Are you trying to gain recommendations
- Are you trying to get more online reviews
- Are you networking within the sector of your business
And the list of possible objects goes on!
Once the motive is established deciding the content becomes easier and be tailored to match. Some general guidelines to follow when creating a business card are:
- Stick to your company’s branding – be consistent
- Use clear text easy to read font
- Print on high quality card – if the card bends, crumbles, creases or rips it will get thrown away therefore diminishing its purpose
- Make sure there is no typos or grammatical errors
- Provide the correct numbers, web address and email address
Creating a business card that can be used for more than one purpose is a great way to engage with your audience. For example, one side of the card is your contact details and the other a loyalty card. This two-in-one idea means you can combine marketing tools whilst keeping costs down as it is on one card.
Overall, having a consistent, clear and well made business card is what will keep you ahead of the game!