What Your Sweets Packaging Says About Your Company
Promotional confectionery can be used as a way of show casing your company’s values. Being socially responsible as a company is more important than ever and is something more and more people have become savvy to.
It can be hard to inform your clients, consumers or customers about your company’s policies or thoughts on topics such as global warming without coming across preachy or without spending precious pennies from the advertising and marketing budget.
What you can do is create a range of sustainability sourced, vegan sweets or chocolates packaged in recycled materials with your company’s branding on.
This sends the message that you care about the environment, you are environmentally conscious, and you are corporately responsible.
It also creates good brand associations – oh ‘insert company name’ I remember those, they were giving out these delicious vegan sweets, they seem like a nice business.