Dressed To Impress: How Clothing Merchandise Can Work For You

Clothing Merchandise - Money from Merchandise

A great way to engage with your customers is through clothing merchandise. Clothing can act as a fun and engaging way to build on brand awareness whilst getting paid for it. 

Companies such as Jack Daniels, Hard Rock Cafe and Coca Cola are all great examples of how brands have entered the clothing sphere. 

The slogan t-shirt has also become a staple in most people’s wardrobe and can be seen everywhere.

“Keep Calm and Carry On” variations have been utilised by a wide range of industries and companies, for example:

Keep Calm and Curry On 

Keep Calm and Drink Gin

Keep Calm and Learn Spanish 

Short and catchy slogans, mottos or phrases can help showcase your company’s personality. The great thing about clothing merchandise is that it can be tailored, if you would pardon the pun, in many unique ways depending on your industry.

For example, four very different businesses, a fitness studio, a Chinese restaurant, a petting farm, and a party hostel. These businesses can all use clothing merchandise for different reasons and target their audiences in a distinctive way.

The Fitness Studio:

Pun ideas:

  • Let the week be-gym
  • Avodcardio 

A fitness studio selling clothing merchandise gives their customers something to wear to the studio and provides a sense of team identity. People often take a lot of pride in what they are members of – otherwise why would they be members right? Wearing a branded top or hoodie can be a great way for someone to showcase their pride and enjoyment of being associated with the business.   

The Chinese Restaurant 

Pun ideas:

  • Wok On
  • Wok this Way
  • Have a Rice day 
  • You Make Miso Happy

Food, food, glorious food! The meal pic is a part of millennials culture and can seen all over Instagram. Everyone has their favourite restaurant or take-away or that they regularly frequent and rave about to friends and family. A well-designed t-shirt with a play of words could go down a treat (another pun) with loyal customers. 

The Petting Farm

Clothing idea:

  • Images of cute animals

Family days out often create memories that are cherished. A t-shirt with the images of the farms brand or animals acts as a reminder and a souvenir to those who visited whilst helping keep the memory of their day out alive.

Party Hostel 

Pun ideas:

  • Larger than life
  • Cool story brew 
  • Déjá brew

Humble brag opportunity at its finest – I have been here and had a great time *insert smug face*. This concept is similar to the ‘I LOVE NYC’ t-shirts, the item shows you have been somewhere whilst being a visual representation of a great memory – it also acts a brand awareness. 

As you will have realised by now, people will buy clothing merchandise for a range of different reasons and can have a variety of different designs.

See some of our examples here: https://brighterclothing.co.uk/product-category/jo-bevilacqua/ 

And here: https://brighterclothing.co.uk/product-category/serenity-loves-salon-styles/


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