Buying a car can be hard decision due the large financial cost as well as making sure the car fully suited to the requirements needed by a customer. Making sure your car dealership looks as professional as it is can put your customers are ease and reassure them that they are making the right decisions. There are a few simple steps your car dealership can take in order to show professionalism.
Having a strong corporate identity – this can be done through a uniform. Branded shirts and blouses can make your employees look professional and help legitimise your business
Stationery – when signing the paperwork regarded to purchasing a car doing so with branded stationery on company headed paper shows brand consistency and reliability.
A great way to thank a customer for purchasing a car from your dealership, and reassure them that they made the right decision choosing your company is through a new car care package.
Providing a customer, a care package with branded items such as:
- Air fresheners
- Keychain/ key ring
- A steering wheel cover for the summer months
- An umbrella
are all helpful, practical, and useful items to have in a car. So, not only will your company be providing items that are used daily by car owners, you are thanking them for their customer, this in turn reassures them on their choice, and finally it keeps your dealership in their mind. Having a customer use items with your company’s branding on will keep you fresh in their minds, so if a friend or family member asked for recommendations you will be the first point of reference.
In recent years there has been a rise in car washing services all with increasingly competitive pricing. A way to make your car wash services stand out is through the use of loyalty cards. Providing an individual with a loyalty card can help maintain their custom. The great thing about loyalty cards is that you can tailor them to suit your business requirements. Here are some examples of how your company could use loyalty cards:
- Every 6 visits you get a free interior clean
- Every 12 visits you get a free clean, inside and out
- Every 9 visits you get 10% off
To stop any potential fraud, use a customised stamper to accompany the loyalty cards, this way you know if someone is trying to falsely claim their reward.
If something goes wrong with your car it is reassuring to know a reliable garage that’s there to help. A great way to stay in the minds of customers is through keyrings and keychains.
Although technology is rapidly advancing and driver-less cars could be on the horizon, all cars still need keys.
Keys are notoriously easy to lose and misplace, so having keyring or chain can help prevent this. By providing customers with keychains works for two reasons:
- Makes it harder to lose or miss place keys if placed on a keychain
- If the customers car breaks now, your garages contact information is there, making you the first point of reference.
It is a simple and cost and effective way to stay ahead of your game and create great customer relations.