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Going Green: The Benefits of Eco Promotional Pens

12 September 2019

Promotional pens, used by many companies as a marketing tool due to their usefulness and low price point, stand the test of time.

You may be amongst the 66%* of those who keep a pen on your desk that you’ve been gifted from a brand or business. In fact you probably have a promotional pen near you right now.

Why? Because it’s handy to keep a pen nearby; it’s useful, it’s a tool that gets used regularly and stays within eyesight at all times. Which makes it the perfect promotional product for new and existing businesses to ensure maximum visibility for your target audience.

Some personalised pens have improved further with brands Senator and Prodir now offering biodegradable and recycled pens designed to minimise plastic waste. The new range from Senator, founded in 1920, offers sustainable advertising with bioplastics which can help reduce CO2 emissions and conserve limited resources.

What is PLA and why are PLA products becoming popular?

Made from renewable raw materials, the Senator Bio pens are both durable and biodegradable and make the perfect marketing item for environmentally conscious brands. They’re made from a biodegradable material made of PLA, (polylactic acid or polylactide), which is derived from renewable biomass and made from sugar cane. Not only that but the entire Senator production process to create the pens is operated using green electricity.

What are the advantages of choosing a biodegradable pen?

The advantages of choosing a PLA based or biodegradable Senator pen are that they offer high-quality, sustainable advertising media which remains in use for a long time, permanently placing your advertising message with your target group and creating a relationship with your target audience. The pens are also marked “biodegradable”, adding value and creating a positive image of your brand.

Prodir are now offering a DS3 pen which has a casing made from 100% recycled plastic and are 75% compostable overall. The products offer high quality and sustainability again creating a valued customer relationship and impactful brand message. Every pen is also discreetly printed with the international recycling symbol and is equipped with an innovative lead free refill making them less toxic, and letting you make environmental consciousness a credible part of your brand message.

Prodir also work to reduce their carbon footprint and close the circle on waste, citing wide acceptance and a long useful life of their products as the decisive factors for a good ecological footprint. The combination of recycled plastics, renewable and biodegradable materials plus innovative refills with lead-free tip mean the pens are perfect for those looking for an even more environmentally-friendly option which is both sustainable and socially responsible.

Choosing eco-friendly promotional pens not only benefits you and your audience but also the environment too. Using pens made from PLA and that are biodegradable or made from recycled plastics simply reduces waste and has a positive environmental impact. Providing your clientele with eco promotional pens will help customers associate your business or brand with being socially responsible, and environmentally focussed, in addition to adding value and convenience.

*Research conducted by the British Promotional Merchandise Association at Marketing Week Live 2017 and B2B Marketing Expo.

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