Having consistent branding and a professional corporate image is essential for your company and should reflect the morals, values and personality that makes your business. Consumers are more savvy than ever before and know when a company does not seem legitimate or trustworthy, so now more than ever is a time to embrace marketing materials and corporate motifs to show consumers that you mean business.
Letterheads are an informative and professional way to share contact details whilst also providing a glimpse of what your business stands for.
Letterheads can take many shapes and forms, albeit internal communication, notepads, external communications, reports, contracts and official documentation.
Official documentation such as; statements from the CEO, employee contracts, staff reports and disciplinary are serious and important. Having a contract written on a piece of scrap paper would immediately raise alert bells as it would look illegitimate, unprofessional and for lack of a better word, doggy. It could also raise suspicious on the legality of the company providing the contact. Using a letterhead for the above mention reasons helps create and maintain a professional corporate image. A letterhead also acts as a way of directly showing the information has come directly from the company in question and is therefore reliable, truthful and legitimate.
For company’s and employees that are very customer focused and involve regular communication and meeting with clients or even other businesses having a letterhead branded notepad helps show business acumen. During interactions with clients or business partners you will be judged on your professionalism and this will directly link back to how the company is regarded. Turning up to a meeting with a chewed pen and a scrappy notepad reflects badly and will be viewed as unprofessional. However, meeting clients with a letterheaded notepad and Parker pen shows a level of thought, attention to detail and professionals and this goes a long way.
Running a Limited Company
In addition to other factors, letterheads are a legal requirement when running a limited company. Advise from the UK Government website states, “you must display a sign showing your company name at your registered company address and wherever your business operates”.
In addition, in regards to, stationery and promotional material “you must include your company’s name on all company documents, publicity and letters”
On business letters, order forms and websites, you must show:
- the company’s registered number
- its registered office address
- where the company is registered (England and Wales, Scotland or Northern Ireland)
- the fact that it’s a limited company (usually by spelling out the company’s full name including ‘Limited’ or ‘Ltd’)
If you want to include directors’ names, you must list all of them.
When creating a letterhead it is vital to do so within the regulations of the government. Doing so in a professional and on-brand manor helps reinforce your company’s corporate and brand image.