Accounting is an important part of every business, big or small. Keeping track of the cashflow, expenses, salaries, taxes and expenditures. Having your businesses finances done correctly to a high corporate and professional level is essential in order to maintain profits and create future trajectories.When employing an accountant or using a accountants firm trust and legitimacy plays a large role in the decision making process due to the importance and sensitivity of dealing with finances. Therefore, having a consistent corporate identity, public image and marketing materials is essential for you accountancy firm.
There are some simple ways your accountancy firm can showcase its professionalism. Using branded merchandise and items work as physical marketing, this form of marketing is more trusted as it is in the ‘real world’ rather than online. In addition, having branded products shows customers and potential customers what your company stands for, what corporate ideologies you have and gives off the correct perceived image your business.
Here are some items that are practical to your business and will help solidity your corporate identity:
- Stationery – pens, pencils, rulers
- Headed paper
- Postit notes
- Water bottles
- Clip boards
- Business cards
As well as these items, having products such as mouse mats and note books with a larger surface area means more space to add in information about your company and services in addition to contact information.
Accountancy tend to be stereotyped as rather dull and a little boring, this stereotype can work in your favour. By using novelty items or more quirky items as promotional merchandise can help showcase your firms personality and show customers that there’s more to your employees and business than what one may assume.
Items such as:
- Beach balls
- Yoga mats
- Desk accessories
- Portable speakers
- Portable charges
are all items that can show your accountancy firms corporate identity and branding whilst promoting a more light-hearted and personal touch.