How to add that perfect personal touch with packaging
When selling products, clothes and even food how your packaging looks says a lot about your brand.
Packaging can be the icing on the cake, the added extra that makes your customers purchase that little bit more special.
When buying a new pair of underwear or a bra at Calvin Klein your new garment is wrapped in Calvin Klein branded tissue paper, done up by a Calvin Klein sticker and then placed into a Calvin Klein gift bag.
The wrapping of an item makes it seem that little bit more special because as we all know wrapping presents is a staple in western culture for events such as birthdays’ or Christmas. If you give a gift to someone you wrap it. So, by using branded tissue paper to package an item helps make the customer’s purchase seem more like a gift, despite the fact the person has bought it.
A reason why luxury brands use nice lavish packaging is to help justify for the premium pricing. Traditionally high-end brands use tissue paper, or branded stickers to wrap purchases as part of a calculated customer experience strategy. Creating a memorable unboxing experience can produce a key point of difference that can’t easily be matched anywhere else whilst leaving customers with a good impression of the brand.
Any company or business can take advantage of the associations between well packed items and luxury.
Using branded parcel tape can work in a similar manner, if your company uses branded tape to close the parcels you send to clients it means they can immediately identify who the parcel is from.
When ordering a parcel from an online store it is commonplace for the parcel to be in a branded bag or box. This is done for two main reasons:
Having your logo over a parcel means it is in the public eye – this maintains and continues brand awareness
It means the item can be immediately identity as from the company.
Using branded tape is a good idea if you sell items that do not have your company’s ago on, for example: you buy a SMEG fridge or a Nike top, the brand will be on that item. However, if you sell items that do not such logos on the merchandise, a good way to keep with brand awareness and keep consistent is by using branded tape.
A way to engage with your audience whilst keeping on brand is with the use of an insert. Adding in a business card size insert can help keep your customers keen.
Here’s a few ways you could use an insert:
- To add a simple message thanking your customer for their purchase
- To give your customers a discount code for their next purchase
- To provide a hashtag – take a pic of you in your new dress and use the hashtag to be featured on our Instagram page
- To provide your customer with branded stickers – your customers could use the stickers on their phone or laptop, this means your brand will always be reminding your customer to shop with you.
- To ask your customer to leave a review
A small insert with your parcel can make a big difference to the customer and adds a personal touch.