Promotional merchandise can help your company communicate and engage with clients, customers and potential users of your services.
Having promotional merchandise can help your business in a variety of different ways, it can create brand awareness, showcase new products and services, or even drive new business your way.
Choosing the correct promotional merchandise for your company is essential as it a reflection of the business and works as an extension of your marketing and corporate identity.
When choosing what products to use for promotional merchandise you should take into consideration the following:
- What type of person is your company’s primary consumer (male, female, young, old, etc.)?
- What type of product is consistent with your company?
- Is the product practical, will it be useful?
- Will this product reflect your brand well?
Another important factor to take into consideration when choosing products for promotional merchandise is, what your company wants to achieve by having the merchandise.
Giving away cheaply made, poorly designed and irrelevant promotional merchandise, will damage your company’s reputation as people will associate these qualities with your services. Equally, if your company has promotional merchandise that is not relevant with your target audience can be detrimental to your businesses standing.
For example, you are a plumbing company and you are giving away free nail polish to your customers, even if it is a great nail polish brand and a cute colour, your target audience isn’t going to use the item and will deem it inappropriate.
However, if your company is a salon and you are giving away good quality nail polish to customers after they have had their hair done, as a thank you and so they can make their nails looks great to match their new hair then that as a concept works and is consistent with the company’s client base.
Service base industries such as plumbing can use a range of products for promotional merchandise, that will help enhance their company.
Here are some great product ideas that can be used in everyday life:
- Thermal water bottles
Using the above products as promotional merchandise shows your company has thought about your customers working environment. Having a well made and well designed mug or thermal water bottle of example, can help improve the daily life of an worker in an office environment.
Although mugs and coasters are not directly linked to the services of a plumber, when thinking about the target audience of such industries these items will be convenient and practical.
It is always good to show some personality and appreciation to your clients. A way your plumbing company can do this is through rubber ducks! It is the small things that make the difference, and make your company stand out. After finishing a plumbing job leaving your customer with a branded rubber duck, will end the experience on a high, as well as reassure the customer that they made the right choice using your services.