Whether you’re a designer or not, you’re sure to notice that each year there are certain colours that appear to be more popular than others. Though this is largely to do with fashion trends and personal preference, there is some thought that goes into it. After all, have you ever noticed that popular colours seem to reflect the tone and mood of a year? This is where Pantone’s Colour of the Year come into things.
What Is Pantone’s Colour of the Year?
Each year Pantone announce an official Colour of the Year, one that reflects the trends and designs of that specific period. Not only is Colour of the Year used to highlight a shade that reflects the year to come, but it also provides a certain level of direction for designers. Once Pantone’s Colour of the Year is announced, a number of designs and trends tend to focus around that shade as a key component. So, it’s a great way for anyone who isn’t necessarily clued up on specific design trends to gain an insight into what’s likely to be popular.
Ultra Violet Is Pantone’s Colour of the Year
This year, Pantone has announced PANTONE 18-3838 Ultra Violet as Colour of the Year. This purple shade is dramatic, deep and dark. Yet, it still manages to appeal to a wide audience of professional designers and those who know very little about the world of colour. This is because Pantone’s Ultra Violet offers a little bit of everything. Though it is mysterious and reflects the night sky, it’s also colourful enough to be used in many different ways. Pantone says that Ultra Violet is symbolic of 2018 as a specific year; it is described as being vast and limitless, inspiring people to view the world as a place full of possibilities and opportunities.
Pantone’s Colour of the Year 2018 isn’t the first time this type of shade has been popular, as it is frequently used a symbol of standing out from the crowd and being different. With 2018 set to be a year of change for many, Ultra Violet is a colour that fits well.