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Case study: Allia - blending human and digital marketing
Sophie Fryer calls her umbrellas umbre-allias. It’s a portmanteau of umbrella, naturally, and Allia, the charity she works for
Why does Chinese New Year affect my merchandise orders?
It's well known a lot of items are manufactured in the far east, but why does Chinese New Year affect the production of promotional merchandise more than other household items?
Why Should You Use Bamboo For Your Merchandise
Bamboo is commonly grown in China, Japan, Korea, India and Indonesia. Several species of bamboo are grown in North and South America as well, but bamboo's true home is Asia.
Five Steps to Mastering your Merch
It’s so easy to be distracted by the latest shiny piece of merchandise - but there are a few simple things you should think about first.
Pens for Kids: A life beyond your branding
Giving a second life to unwanted pens
Illustrations: a creative approach to merchandise
The clever use of illustrations and a wider brand image can really increase the appeal of your merchandise.